2012 Destination Development Notes from Kimberly Carl

As Genesis grows, I find myself putting greater emphasis on destination development than ever before, in order to provide our customers with the variety that they desire. While some groups that I personally work with hear of the tales and strategies of my
development work, not everyone gets to. So, I hope that you enjoy this personal recount of my efforts. My focus is to strengthen existing destinations and identify new ones within the Mid-Atlantic that will more than satisfy the traveling needs of golfers throughout the East.

All the best & keep golfing!

Kim Carl, President

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